Collection: PLATINUM

The Platinum collection is Bionaza's purple toning system for blonde, platinum, silver, gray, highlighted and lightened hair. Violet pigments neutralize unwanted yellow and brassy tones while Hydrolyzed Keratin, Organic Babassu, Camellia and Jojoba oils deliver the deep hydration that lightened hair craves.

Use the Platinum Purple Shampoo one to two times per week to tone and brighten, follow with the Platinum Conditioner for silky softness and shine, and reach for the Platinum Toning Mask when your color needs a cooler, fresher look with intensive conditioning. The result: luminous, salon-cool blonde without the dryness.