About Us
OUR STORY
Born from Nature. Perfect by Experience.
Bionaza cosmetics was founded in 2002 by Maria Nazare Nunes with a vision to introduce keratin innovation to the professional beauty industry.
Maria spent 14 years of her childhood in Brazil with her grandparents, who belonged to an Amazon Forest indigenous tribe. There, she learned firsthand about plants, their natural habitats and traditional methods of extracting their benefits. That experience became the foundation of a lifelong passion for beauty powered by nature.
FROM BRAZILIAN ROOTS TO BEAUTIFUL HAIR AROUND THE WORLD.
Since 2002, our purpose has remained simple: combine nature, innovation and professional expertise to create haircare that delivers beautiful results.
It Starts With Nature.
Maria owns a farm in Brazil where plants and ingredients used by Bionaza are grown. Bionaza says its production philosophy gives the company control across the process - from raw materials through finished products and shipping.
GROWN WITH PURPOSE
Plant ingredients rooted in Brazil
CONTROLLED FROM START TO FINISH
Attention throughout the production journey.
PROFESSIONAL PERFORMANCE
Nature transformed into professional haircare.
More Than Two Decades of Hair Innovation
2002
Bionaza is founded.
BRAZILIAN KERATIN
Keratin innovation becomes central to the brand.
PROFESSIONAL HAIRCARE
The collection expands beyond treatments.
TODAY
Haircare for different textures, needs and lifestyles.
HAIR IS PERSONAL
Different Hair. Different Needs. One Standard.
Professional care designed to help every texture look and feel its best.
Nature Meets Professional Performance.
From the salon chair to your everyday routine, we're here for the moments when great hair changes how you feel.
Beauty enhanced by nature - Since 2002
Botanical inspiration rooted in Bionaza's Brazilian heritage.
Professional formulas developed around modern hair needs.
Products created for the salon and the routines that continue at home.
