PLATINUM Shampoo 16oz

Neutralize unwanted warmth. Deep hydration, brilliant shine and luminous blonde results.

Bionaza Platinum Shampoo is a professional toning shampoo created to revitalize and tone blonde hair while delivering deep hydration and intense shine. Its violet-pigmented formula helps neutralize unwanted yellow tones, leaving blonde and lightened hair looking cooler, brighter and more radiant while feeling silky and refreshed.

The formula combines Hydrolyzed Keratin Protein with Organic Babassu Oil, Organic Camellia Oil and Organic Jojoba Oil, plus Aloe Vera, Vitamin A, Vitamin E and Vitamin B5 (Panthenol). This combination provides toning care alongside conditioning ingredients designed to support hydrated, healthier-looking hair.

Why You’ll Love It

• Helps neutralize unwanted yellow tones
• Revitalizes and tones blonde hair
• Provides deep hydration
• Enhances brilliant, healthy-looking shine
• Helps leave hair silky and radiant
• Enriched with Hydrolyzed Keratin Protein
• Features Organic Babassu Oil
• Contains Organic Camellia & Jojoba Oils
• Enriched with Aloe Vera
• Contains Vitamins A, E & B5
• Designed to support frizz control
• Supports the appearance of split-end repair
• Works as part of the complete Bionaza Platinum toning system

Best For: Blonde, platinum, highlighted, bleached, silver or lightened hair experiencing unwanted yellow or warm tones and needing additional hydration and shine.

How to Use: Apply Platinum Shampoo to wet hair and gently massage with your fingertips, distributing it throughout the hair. Leave on for 1–5 minutes, depending on the desired toning intensity and level of yellowing or discoloration. Rinse thoroughly until completely removed. Use 1–2 times per week or as needed.

For best results: Follow with Bionaza Platinum Conditioner and incorporate the Platinum Mask for additional toning, hydration and conditioning. The product label recommends using the complete Platinum line for best results.

16 FL. OZ. / 500 mL