BLONDE HAIR

Blonde is high maintenance, and worth it. Between salon visits, lightened hair fights two battles: brassiness and dryness. The Bionaza Platinum purple toning collection wins both.

Violet pigments in the Platinum Shampoo, Conditioner and Toning Mask neutralize yellow and warm tones in blonde, platinum, silver, gray and highlighted hair, while Hydrolyzed Keratin and organic Babassu, Camellia, Coconut and Argan oils replace the moisture lightening takes away. Tone one to two times per week, hydrate every wash, and keep your blonde cool, bright and silky.