{"product_id":"platinum-shampoo-16oz","title":"PLATINUM Shampoo 16oz","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eNeutralize unwanted warmth. Deep hydration, brilliant shine and luminous blonde results.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eBionaza \u003cstrong\u003ePlatinum Shampoo\u003c\/strong\u003e is a professional toning shampoo created to \u003cstrong\u003erevitalize and tone blonde hair while delivering deep hydration and intense shine\u003c\/strong\u003e. Its violet-pigmented formula helps neutralize unwanted yellow tones, leaving blonde and lightened hair looking cooler, brighter and more radiant while feeling silky and refreshed. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eThe formula combines \u003cstrong\u003eHydrolyzed Keratin Protein\u003c\/strong\u003e with \u003cstrong\u003eOrganic Babassu Oil, Organic Camellia Oil and Organic Jojoba Oil\u003c\/strong\u003e, plus \u003cstrong\u003eAloe Vera, Vitamin A, Vitamin E and Vitamin B5 (Panthenol)\u003c\/strong\u003e. This combination provides toning care alongside conditioning ingredients designed to support hydrated, healthier-looking hair. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps \u003cstrong\u003eneutralize unwanted yellow tones\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eRevitalizes and tones blonde hair\u003c\/li\u003e\n\u003cli\u003eProvides \u003cstrong\u003edeep hydration\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances brilliant, healthy-looking shine\u003c\/li\u003e\n\u003cli\u003eHelps leave hair silky and radiant\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eHydrolyzed Keratin Protein\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFeatures \u003cstrong\u003eOrganic Babassu Oil\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eOrganic Camellia \u0026amp; Jojoba Oils\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eAloe Vera\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eVitamins A, E \u0026amp; B5\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned to support \u003cstrong\u003efrizz control\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eSupports the appearance of \u003cstrong\u003esplit-end repair\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eWorks as part of the complete \u003cstrong\u003eBionaza Platinum\u003c\/strong\u003e toning system \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Blonde, platinum, highlighted, bleached, silver or lightened hair experiencing unwanted yellow or warm tones and needing additional hydration and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply \u003cstrong\u003ePlatinum Shampoo\u003c\/strong\u003e to wet hair and gently massage with your fingertips, distributing it throughout the hair. Leave on for \u003cstrong\u003e1–5 minutes\u003c\/strong\u003e, depending on the desired toning intensity and level of yellowing or discoloration. Rinse thoroughly until completely removed. Use \u003cstrong\u003e1–2 times per week or as needed\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor best results:\u003c\/strong\u003e Follow with \u003cstrong\u003eBionaza Platinum Conditioner\u003c\/strong\u003e and incorporate the \u003cstrong\u003ePlatinum Mask\u003c\/strong\u003e for additional toning, hydration and conditioning. The product label recommends using the complete Platinum line for best results. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e16 FL. OZ. \/ 500 mL\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bionaza","offers":[{"title":"Default Title","offer_id":54269273047408,"sku":null,"price":24.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5353\/0992\/files\/Render_Mockup_PLATINUM-SHAMPOO.png?v=1788729821","url":"https:\/\/www.bionaza.com\/products\/platinum-shampoo-16oz","provider":"My Store","version":"1.0","type":"link"}