{"title":"PLATINUM","description":"\u003cp\u003ePremium color care for blonde \u0026amp; silver tones.\u003c\/p\u003e","products":[{"product_id":"platinum-shampoo-16oz","title":"PLATINUM Shampoo 16oz","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eNeutralize unwanted warmth. Deep hydration, brilliant shine and luminous blonde results.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eBionaza \u003cstrong\u003ePlatinum Shampoo\u003c\/strong\u003e is a professional toning shampoo created to \u003cstrong\u003erevitalize and tone blonde hair while delivering deep hydration and intense shine\u003c\/strong\u003e. Its violet-pigmented formula helps neutralize unwanted yellow tones, leaving blonde and lightened hair looking cooler, brighter and more radiant while feeling silky and refreshed. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eThe formula combines \u003cstrong\u003eHydrolyzed Keratin Protein\u003c\/strong\u003e with \u003cstrong\u003eOrganic Babassu Oil, Organic Camellia Oil and Organic Jojoba Oil\u003c\/strong\u003e, plus \u003cstrong\u003eAloe Vera, Vitamin A, Vitamin E and Vitamin B5 (Panthenol)\u003c\/strong\u003e. This combination provides toning care alongside conditioning ingredients designed to support hydrated, healthier-looking hair. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps \u003cstrong\u003eneutralize unwanted yellow tones\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eRevitalizes and tones blonde hair\u003c\/li\u003e\n\u003cli\u003eProvides \u003cstrong\u003edeep hydration\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances brilliant, healthy-looking shine\u003c\/li\u003e\n\u003cli\u003eHelps leave hair silky and radiant\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eHydrolyzed Keratin Protein\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFeatures \u003cstrong\u003eOrganic Babassu Oil\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eOrganic Camellia \u0026amp; Jojoba Oils\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eAloe Vera\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eVitamins A, E \u0026amp; B5\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned to support \u003cstrong\u003efrizz control\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eSupports the appearance of \u003cstrong\u003esplit-end repair\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eWorks as part of the complete \u003cstrong\u003eBionaza Platinum\u003c\/strong\u003e toning system \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Blonde, platinum, highlighted, bleached, silver or lightened hair experiencing unwanted yellow or warm tones and needing additional hydration and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply \u003cstrong\u003ePlatinum Shampoo\u003c\/strong\u003e to wet hair and gently massage with your fingertips, distributing it throughout the hair. Leave on for \u003cstrong\u003e1–5 minutes\u003c\/strong\u003e, depending on the desired toning intensity and level of yellowing or discoloration. Rinse thoroughly until completely removed. Use \u003cstrong\u003e1–2 times per week or as needed\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor best results:\u003c\/strong\u003e Follow with \u003cstrong\u003eBionaza Platinum Conditioner\u003c\/strong\u003e and incorporate the \u003cstrong\u003ePlatinum Mask\u003c\/strong\u003e for additional toning, hydration and conditioning. The product label recommends using the complete Platinum line for best results. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e16 FL. OZ. \/ 500 mL\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bionaza","offers":[{"title":"Default Title","offer_id":54269273047408,"sku":null,"price":24.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5353\/0992\/files\/Render_Mockup_PLATINUM-SHAMPOO.png?v=1788729821"},{"product_id":"platinum-conditioner-16oz","title":"PLATINUM Conditioner 16oz","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eNeutralize unwanted yellow tones. Deep hydration, brilliant shine and luminous platinum results.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eBionaza \u003cstrong\u003ePlatinum Conditioner\u003c\/strong\u003e is a professional toning conditioner created to \u003cstrong\u003erevitalize and tone blonde hair while providing deep hydration and intense shine\u003c\/strong\u003e. Designed to help neutralize unwanted yellow tones, it leaves blonde and lightened hair looking cooler, brighter and more radiant while feeling silky and conditioned. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eIts advanced conditioning formula combines \u003cstrong\u003eHydrolyzed Soy Protein, Keratin Amino Acids, Marula Oil, Argan Oil, Jojoba Oil, Babassu Oil and Castor Oil\u003c\/strong\u003e, along with \u003cstrong\u003eVitamins A, E and Panthenol\u003c\/strong\u003e. This blend provides toning care alongside proteins, botanical oils and conditioning ingredients to support softer, smoother and healthier-looking hair. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps \u003cstrong\u003eneutralize unwanted yellow tones\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eRevitalizes and tones blonde hair\u003c\/li\u003e\n\u003cli\u003eProvides \u003cstrong\u003edeep hydration\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances platinum brilliance and shine\u003c\/li\u003e\n\u003cli\u003eHelps leave hair silky, soft and radiant\u003c\/li\u003e\n\u003cli\u003eFeatures \u003cstrong\u003eKeratin Amino Acids \u0026amp; Hydrolyzed Soy Protein\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eMarula \u0026amp; Argan Oils\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eJojoba, Babassu \u0026amp; Castor Oils\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eSupports \u003cstrong\u003efrizz control\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps with the appearance of \u003cstrong\u003esplit ends\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned to complement the complete \u003cstrong\u003ePlatinum\u003c\/strong\u003e haircare system\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Blonde, platinum, highlighted, bleached, silver or lightened hair that develops unwanted yellow tones and needs additional hydration, softness and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e After using \u003cstrong\u003ePlatinum Shampoo\u003c\/strong\u003e, apply Platinum Conditioner to wet hair and distribute evenly throughout each strand. Leave on for \u003cstrong\u003e2–10 minutes\u003c\/strong\u003e, depending on the desired toning effect, then rinse thoroughly. Use \u003cstrong\u003e1–2 times per week or as needed\u003c\/strong\u003e to maintain your desired platinum tone. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor best results:\u003c\/strong\u003e Use with the complete \u003cstrong\u003eBionaza Platinum\u003c\/strong\u003e collection for consistent toning, hydration and platinum-color maintenance. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e16 FL. OZ. \/ 500 mL\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bionaza","offers":[{"title":"Default Title","offer_id":54270143267184,"sku":null,"price":24.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5353\/0992\/files\/Render_Mockup_PLATINUM-CONDITIONER.png?v=1788748751"},{"product_id":"platinum-hair-mask-8oz","title":"PLATINUM Hair Mask 8oz","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eTone unwanted warmth. Replenish hydration. Reveal brighter, softer-looking hair.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eBionaza \u003cstrong\u003ePlatinum Mask\u003c\/strong\u003e is a professional toning and hydrating treatment designed to help maintain beautiful blonde, highlighted, silver, gray, and lightened hair. Its violet-toned formula combines targeted toning with rich conditioning care, helping refresh the appearance of color while leaving hair feeling hydrated, soft and beautifully conditioned. The product is specifically labeled to \u003cstrong\u003etone and hydrate\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eThe formula features a nourishing blend of \u003cstrong\u003eOrganic Coconut Oil, Organic Argan Oil, Organic Babassu Oil and Organic Camellia Oil\u003c\/strong\u003e, complemented by \u003cstrong\u003eVitamin E and Panthenol\u003c\/strong\u003e. These conditioning ingredients provide additional nourishment to hair that can often feel dry or stressed after lightening and color services. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps \u003cstrong\u003etone and hydrate\u003c\/strong\u003e the hair\u003c\/li\u003e\n\u003cli\u003eViolet-pigmented formula for light-colored hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain a fresher, cooler-looking tone\u003c\/li\u003e\n\u003cli\u003eProvides rich conditioning and hydration\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eOrganic Argan Oil\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFeatures \u003cstrong\u003eOrganic Coconut \u0026amp; Babassu Oils\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eOrganic Camellia Oil\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eVitamin E \u0026amp; Panthenol\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining blonde and lightened hair\u003c\/li\u003e\n\u003cli\u003eDesigned for \u003cstrong\u003eprofessional use\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Blonde, highlighted, bleached, silver, gray or lightened hair that needs toning alongside additional hydration and conditioning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e After shampooing, apply to the hair while gently massaging. Leave on for \u003cstrong\u003e15 minutes\u003c\/strong\u003e, then rinse thoroughly. For best results, the label recommends using it \u003cstrong\u003eonce or twice per week\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e8 FL. OZ. \/ 250 mL\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bionaza","offers":[{"title":"Default Title","offer_id":54270143463792,"sku":null,"price":24.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5353\/0992\/files\/Render_Mockup_PLATINUM-MASK8-250.png?v=1788748757"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5353\/0992\/collections\/platinum_collection.jpg?v=1788729798","url":"https:\/\/www.bionaza.com\/collections\/platinum.oembed","provider":"My Store","version":"1.0","type":"link"}